Description
A practical analytics-focused course teaching SMEs to use data, AI tools, and global trend insights to identify new markets and competitive opportunities.
Objectives
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Use market research tools to assess global demand
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Understand trade data, buyer behaviour, and trends
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Build evidence-based international expansion strategies
Curriculum Highlights
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AI-powered market research tools
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Trade data interpretation (UNCTAD, ITC, OECD)
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Competitor mapping & industry benchmarking
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Identifying niche and emerging markets
Value & Outcomes
SMEs develop a market opportunity brief identifying high-potential regions, buyer segments, and global value chains to pursue.
Course Features
- Lectures 0
- Quizzes 0
- Duration 30 hours
- Skill level All levels
- Language English
- Students 25
- Assessments Yes
